Retail Analysis-Natural Health Center

1. I observed the Natural Health Center (4610 W Main St, Kalamazoo, MI 49006).
They market middle class people. Also more specifically to people that eat organic, vegetarian, and/or gluten free food. A majority of the people shopping there were middle aged (both men and women).It is similar to Whole Foods, Papa Joe's, and Trader Joe's, except at a less expensive price.

2. a. The store matches the other stores in the strip mall--green roof, glass front and written on the glass windows, in white , was what is sold in the store (natural skin care, natural groceries, supplements, etc.)

b. There were many people talking (louder than a typical grocery store), and soft music playing in the background.

c. Merchandise is displayed on white shelves, at the end of almost every row of shelves is a table at which samples were given out.

d. The floor consists of square white tiles, with red mats near the doors

e. There are green neon signs marking the different sections of the store (fresh produce, refrigerator, skin care, and vitamins)
Above each isle there is a hanging sign, written in chalk, listing the products found down that isle
Also there are autumn flags (pumpkins, leaves) hanging from the ceiling

f. The cashier area is at the front of the store, facing the entrance/exit. This set up causes a customer to have to turn immediately to the left when entering the store.

3.Natural Health Center tries to project the image of healthy living, all natural lifestyle

4. -At the end of most aisles there are samples of food to try.
- The fresh produce is on display so you can see and touch it

5. I was most interested in when you walked into the store it smelled of several spices, not the usual supermarket or grocery store smell (or lack of smell).