City-The Sensory Street

1.The author, Whyte, told about how a city street works--how people interact with the different aspects of stores from the outside. He says that people need to be slowed down while shopping so that they will pay attention to the stores.

2. Norman talks very much about the different aspects of design (visceral, behavioral and reflective) separately and gives examples of each. Whyte talked more about the best ways to get people to shop in a downtown and that was not always by designing them in a better way, ex: have signs used as barriers to obstruct the path of shoppers so that they have to slow down and look at stores more.

3.-Store need to have window displays, and they need to distract window shoppers.
-Doorways need to be open and congested
-a wide variety of stores on the street
-The size of the sidewalk is important
-the design needs to slow shoppers down-many times through physical obstructions
-stores on the second story especially need large distracting signs.
-trash cans are clean and have place for shoe tying