Ads, Fads & Consumer Culture

1."We each like to think we can resist advertising and it has no impact on us. This notion, which I will discuss in more detail in chapter 3, makes light of the power of advertising and helps us preserve our sense of autonomy and individuality. Others are brain-washed by ads, but no us, we think--as we find ourselves purchasing products we feel, somehow, we must have"
I think that this is interesting because I have heard people say exactly what Berger said. Even though an advertisement is not specifically targeted for us, it can still make us more likely to buy the product, just because we are then more familiar with the product.

2. Key points:
-Advertising works, but not always effectively or in ways that the advertising is expected to work
-Advertisers uses the psychological tendencies of humans to get responses from them(Pavlov's dog experiment)
-The media has a large influence on the cultural behavioral of people
-Advertisements are everywhere and they give people knowledge about many of the products that are on the market.

3. A psychological understanding is important with advertising because advertisers want the products their advertisements to be effective and the best way to do this is by knowing how people will perceive them and react to them. Then advertisements are made to get people to remember them and want to buy the products that they promote.