Sunday, September 27, 2009

Emotional Design

1. Norman's key points: There are several types of designs that influence why one would want to buy a product, these are Visceral Design, Behavioral Design, and Reflective Design. Visceral Design is when one wants a product on an almost instinctive level and is based on how the product looks more than how well it works. "Behavioral Design is all about use. Appearance doesn't really matter...Performance does." Reflective Design is about how a product is seen, the image that it presents when seen by others.

2. This chapter deals more with different types of good design. These design types are Visceral, Behavioral, and Reflective. Whereas the earlier writing was more about examples of bad design and more in detail about behavioral design (even though it was not called behavioral design).

3. 1)Visceral Design-Macbook Pro- it is sleek and high tech. It has a unique design and has the Apple logo on the front of it (the logo is more reflective design because it presents an image).
2)Behavioral Design-my watch- it is straightforward in the settings to tell the date, time, works as an alarm clock, a stopwatch, and it is durable. The watchband is a rubbery material so that when I wear it running it is comfortable and easy to clean.
3)Reflective Design-a Kalamazoo College Frisbee- it shows that I go to Kalamazoo college and it is for a sport that I like to play a lot. This product has a reflective design for me because of memories that I have playing catch and ultimate frisbee with my friends

2 comments:

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  2. I really like that you chose the frisbee example for reflective design. Even though for many its just a round plastic object, a Kalamazoo College frisbee entitles the significance and popularity of the sport here at the college.

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